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This web page states the following, "Welcome to Higher Ground Health Products." Our analyzers saw that the web site also said " You are about to discover some of the most important and innovative health formulas available today, developed using the most recent studies in nutritional research." The Website also said " We use the highest quality, raw materials available and organic ingredients whenever possible. All of our products have been clinically tested. Healthy intestinal flora is the key to regain optimum digestive function. Higher Grounds MasterFlora is the most powerful probiotic available today." The website's header had higher ground as the most important optimized keyword. It is followed by health products, hemp protein, and protein powder which isn't as highly ranked as higher ground. The next words hghealth.com uses is hempseed oil. hemp oil gel caps was included and might not be viewed by web crawlers.